1. Why creativity needs a purpose

Creativity: it's something we value, however we often don't understand what it is and how it can help us. Mark looks at why creativity must be anchored in purpose and how you can help shape an idea using a simple process and technique called POINT. Watch to learn more.

2. Start with a problem

How can we use problems as a stimulus for innovation and new ideas? Mark looks at ways to spark ideas that force you to look differently at an opportunity or problem and align creative thinking with what people really care about.

3. How to have better ideas

How do you have better ideas? There are many ways you can stimulate the way you think to generate ideas that are better and stronger. Mark looks at some processes he uses to stimulate compelling ideas more frequently.

4. Lessons from the best

We all come up with ideas in different ways, and we all find ourselves stuck at some point, so how do we overcome this 'block' when it comes to an idea? Mark looks at six individuals we can learn and draw inspiration from to help us get over and beyond these creative blocks.

5. How thinking wrong can be right

Constraining our beliefs stops us thinking differently; sometimes the most exciting ideas and concepts stem from unexpected places. Mark takes us through a process to help find the good in some of our bad ideas, to help our good ideas be even better!

6. Data is dead

Data is in the past, insights are the future; the magic is working out what people will do next. How can we use data to gather insight to develop and hone new ideas?